Matching
Match the term with its definition.
Premises:
A distribution system with one or more intermediaries
Registered protection for a new or improved process, machine, or product
A value-creating position that is likely to endure over time
Transportation intermediaries that contract with individual shippers
A total bundle of satisfaction offered to consumers in an exchange transaction
A distribution system that involves more than one channel
The system of relationships established to guide the movement of a product
The sum of related individual product items
Elements of a firm's distinctive image not protected by a trademark, patent, or copyright
Intermediaries that do not take ownership of the goods they distribute
Intermediaries that take ownership of the goods they distribute
Lines of transport owned by shippers
The overall perception of a brand
A legal trerm indicating that a firm has exclusive rights to use a brand to promote a product
The similarity of product lines in a product mix
A promise that a product will perform at a certain level or meet certain standards
Transportation intermediaries available for hire to the general public
The exclusive right of a creator to reproduce, publish, perform, display, or sell his or her own works
A detailed picture of what happens to a specific product's sales and profits over time
The activities of distribution involved in the physical relocation of products
The lowest common denominator in the product mix--the individual item
A brand that can be spoken
A verbal and/or symbolic means of identifying a product
A legal term indicating that a company has the exclusive right to use a brand to identify a service
The physical movement of products and the establishment of intermediary relationships to support such movement
The way the product component of the marketing mix is used to achieve a firm's objectives
The collection of a firm's total product lines
A distribution system without intermediaries
A brand that cannot be spoken
Registered protection for the appearance of a product and its inseparable parts
A company that provides transportation and distribution services to firms that prefer to focus their efforts on their primary operations
A system of management that integrates and coordinates the ways in which a firm finds the raw materials to make a product, creates the product, delivers it to customers, and receives payment for it
Registered protection for any distinct, new variety of living plant
Responses:
Trademark
Copyright
Agents/brokers
Physical distribution (logistics)
Product strategy
Merchant middlemen
Direct channel
Common carriers
Brand image
Trade dress
Product mix consistency
Utility patent
Patent
Distribution
Dual distribution
Service mark
Brand
Brand name
Product
Product item
Product life cycle
Contract carriers
Brandmark
Indirect channel
Supply chain management
Third-party logistics firm
Private carriers
Channel of distribution
Plant patent
Product mix
Sustainable competitive advantage
Warranty
Product line
Design patent
Correct Answer:
Premises:
Responses:
Trademark
Copyright
Agents/brokers
Physical distribution (logistics)
Product strategy
Merchant middlemen
Direct channel
Common carriers
Brand image
Trade dress
Product mix consistency
Utility patent
Patent
Distribution
Dual distribution
Service mark
Brand
Brand name
Product
Product item
Product life cycle
Contract carriers
Brandmark
Indirect channel
Supply chain management
Third-party logistics firm
Private carriers
Channel of distribution
Plant patent
Product mix
Sustainable competitive advantage
Warranty
Product line
Design patent
Premises:
Trademark
Copyright
Agents/brokers
Physical distribution (logistics)
Product strategy
Merchant middlemen
Direct channel
Common carriers
Brand image
Trade dress
Product mix consistency
Utility patent
Patent
Distribution
Dual distribution
Service mark
Brand
Brand name
Product
Product item
Product life cycle
Contract carriers
Brandmark
Indirect channel
Supply chain management
Third-party logistics firm
Private carriers
Channel of distribution
Plant patent
Product mix
Sustainable competitive advantage
Warranty
Product line
Design patent
Responses:
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