Solved

Match the Term with Its Definition

Question 91

Matching

Match the term with its definition. Some terms may not be used.

Premises:
Abbreviation for a software application for business or entertainment
A blend of nonpersonal, personal, combined, and special forms of communication aimed at a target market
A presentation designed to make potential customers aware of a specific product or service and create a desire for it
Social networking, microblogging websites, and other means of online communicatin where users share personal messages, information, videos, and other content
A presentation of information about a particular firm, designed to enhance the firm's image in order to make its other advertising more credible and effective
An inclusive term for any promotional technique other than personal selling and advertising that stimulates the purchase of a particular product or service
Interacting online with other users who share common interests
A word, phrase, or image that a user may click on to go to another part of a document or website or to a new document or website
Delivery of a firm's message by electronic mail
A square bar code that connects to a website, a video, or some other web content
A generic term used to refer to a variety of wireless handheld computing devices that allow people to access information from wherever they are
A strategy to sell by informing, persuading, and reminding customers of the availability or superiority of a firm's products or services
A promotional strategy that provides visibility for a business at little or no cost
Social networking and microblogging websites
A systematic process of continually looking for new customers
A face-to-face meeting with a customer
An online journal that offers a writer's experiences, opinions, etc.
Marketing communications that inform and persuade consumers
Responses:
Social media
Institutional advertising
Sales promotion
App
Promotional mix
Quick response (QR) code
Social networking
Advertising
Hyperlink
Prospecting
Blog
E-mail promotion
Promotion
Publicity
Product advertising
Mobile device
Personal selling

Correct Answer:

Abbreviation for a software application for business or entertainment
A blend of nonpersonal, personal, combined, and special forms of communication aimed at a target market
A presentation designed to make potential customers aware of a specific product or service and create a desire for it
Social networking, microblogging websites, and other means of online communicatin where users share personal messages, information, videos, and other content
A presentation of information about a particular firm, designed to enhance the firm's image in order to make its other advertising more credible and effective
An inclusive term for any promotional technique other than personal selling and advertising that stimulates the purchase of a particular product or service
Interacting online with other users who share common interests
A word, phrase, or image that a user may click on to go to another part of a document or website or to a new document or website
Delivery of a firm's message by electronic mail
A square bar code that connects to a website, a video, or some other web content
A generic term used to refer to a variety of wireless handheld computing devices that allow people to access information from wherever they are
A strategy to sell by informing, persuading, and reminding customers of the availability or superiority of a firm's products or services
A promotional strategy that provides visibility for a business at little or no cost
Social networking and microblogging websites
A systematic process of continually looking for new customers
A face-to-face meeting with a customer
An online journal that offers a writer's experiences, opinions, etc.
Marketing communications that inform and persuade consumers
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