Which firm is credited with creating "the perfect business apology"?
A) Wikipedia
B) Facebook
C) JetBlue
D) Twitter
E) None of these.

Question

Quizplus · Accepted Answer

JetBlue is credited with creating "the perfect business apology" in 2007 when they experienced a major service disruption. Their CEO, David Neeleman, issued a video apology in which he acknowledged the situation, accepted responsibility, and outlined specific steps the company would take to improve in the future. The apology was widely praised and is now often used as a case study in effective crisis communication.

Which Firm Is Credited with Creating "The Perfect Business Apology