Why is the Social Technographics Ladder useful?
A) It helps identify what social sites are most useful for a company.
B) It provides a set of persona profiles for a company to reference.
C) It allows a company to identify why people are using social media.
D) It replaces other more time-consuming persona development processes.
E) It confirms that social media is used primarily by Generation Y.
Correct Answer:
Verified
Q7: Which rung on the Social Technographics Ladder
Q8: When developing personas it is important to
Q9: Why is it considered important to focus
Q10: Google+:
A) has a built-in targeting mechanism with
Q11: Which group on the Social Technographics Ladder
Q13: Developing personas is an ongoing process that
Q14: LinkedIn forbids self-promotion on its platform.
Q15: The process for creating a SMM plan
Q16: The text describes the Persona Development Cycle
Q17: "Big data" provides opportunities to perform behavioral
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