Which of the Following Statements Is False

Which of the following statements is false ?

A) Being credible helps build a brand's trustworthiness.
B) Providing an audience with helpful information is one definition of being resourceful.
C) Putting a human face to a brand is one way to develop authenticity and build trust.
D) Steering the conversation and message is one example of a company being participatory in social media.
E) Successful permission marketing is about giving the audience something of value.