White papers are generally intended to:
A) provide post-purchase technical support.
B) survey a target audience.
C) help consumers before they make a purchase.
D) position a brand.
E) be shared in order to go viral.

Question

Quizplus · Accepted Answer

White papers are typically used as a content marketing tool to educate potential customers about a product or service and help them make an informed purchase decision. They are used to provide information, analysis, and insights into various topics related to the product or service in question. White papers can be a powerful tool in the sales process, helping to build credibility and trust with potential customers by demonstrating thought leadership and expertise in a particular industry or niche. While white papers may also be used for post-purchase support or to position a brand, their primary purpose is to assist consumers in making an informed purchase decision.

White Papers Are Generally Intended To