CX is:

Question

CX is:

Quizplus · Accepted Answer

CX (Customer Experience) is an omnichannel experience that encompasses all touchpoints in the customer journey, including online and offline interactions, to create a seamless and personalized experience for the customer. A mobile-first experience (A) and an audience-first experience (B) are important components of CX, but they do not fully encompass the holistic approach of CX. D is incorrect, as CX is an ongoing process rather than a single event. E is also incorrect as only one option (C) is the best choice given the explanation.

CX Is