The key metric of the California Tortilla marketing campaign was the:

Question

Quizplus · Accepted Answer

The number of Shares on each campaign-related Facebook post is a better metric because it shows how many people are actively engaged with the campaign and are willing to share it with their own social networks. This creates a ripple effect and extends the reach of the campaign beyond just the original post. Likes on Facebook are easily achieved with little effort, whereas Shares require a higher level of engagement and endorsement. The other options don't necessarily indicate a direct impact on the effectiveness of the campaign.

The Key Metric of the California Tortilla Marketing Campaign Was