Mexican Business Executives Who Buy Business-To-Business Products from U

Mexican business executives who buy business-to-business products from U.S.suppliers indicate that "knowledge of the Mexican culture" and "enthusiasm" were the most important cultural variables determining from which supplier they purchased.This example of which of the four characteristics of culture which is important for global companies to recognize?

A) Culture is learned,not inherited.
B) It is nearly impossible to change an entire county's culture.
C) It is the responsibility of the global firm to ascertain the level of importance of various aspects of culture in the foreign markets it serves.
D) Companies' operations,chiefly marketing and management,need to recognize and adjust to the cultural environment existing in the countries the global company serves.
E) Culture is inherited,not learned.