The incremental cash flows of a new venture tend to be easy to visualize, because the project is readily seen as separate and distinct from the existing business.

Name: The incremental cash flows of a new venture tend to be easy to visualize, because the project is readily seen as separate and distinct from the existing business.
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Question

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Because a new venture is separate and distinct from the existing business, its incremental cash flows can be more easily identified and visualized.

The Incremental Cash Flows of a New Venture Tend to Be