A good business plan conveys a comprehensive image of the firm's future including information about products, markets, employees, technology, facilities, capital, revenue, profitability, and anything else that might be relevant.

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A good business plan should include all the relevant information about the firm's future, including products, markets, employees, technology, facilities, capital, revenue, profitability, and more. This comprehensive image helps to ensure that the business is well-prepared to achieve its goals and succeed in the long run.

A Good Business Plan Conveys a Comprehensive Image of the Firm's