An automatic process that tailors webpage content to fit the profile of a specific target audience, or that automatically tailors webpage content for an individual visitor based on his or her actions at a site is called ____.
A) customization
B) the network effect
C) personalization
D) disintermediation

Question

Quizplus · Accepted Answer

This process is called personalization, where the webpage's content is automatically tailored to fit the needs and preferences of a specific target audience or an individual visitor based on their actions at the site. Customization is a broader term that includes manual adjustments to fit the needs of a specific audience. The network effect refers to the phenomenon where a product or service becomes more valuable as more people use it. Disintermediation is the removal of intermediaries from a supply chain or distribution channel.

An Automatic Process That Tailors Webpage Content to Fit the Profile