The marketing plan is
A) a plan of all aspects of an organization's business strategy.
B) written differently for each SBU.
C) a written document detailing activities to be performed to implement and control marketing actions.
D) designed to specify not only marketing, but all other functional areas of business activities as well.
E) updated only periodically.

Question

Quizplus · Accepted Answer

The marketing plan is a written document that outlines the specific activities and tasks to be performed in order to implement and control marketing actions. It is focused solely on the marketing aspect of the business strategy.

The Marketing Plan Is