A market opportunity results from
A) the right combination of circumstances and timing that permits an organization to take action to reach a particular target market.
B) monitoring the firm's capabilities.
C) an increase in market share and profits.
D) an assessment of environmental forces.
E) technological determinism.

Question

Quizplus · Accepted Answer

A market opportunity arises when external circumstances and timing align to enable an organization to take action and meet the needs of a specific target market. This implies that the company has the capability to meet those needs and therefore can capitalize on the opportunity. Monitoring the company's capabilities and assessing environmental forces are important in determining whether the company can take advantage of the opportunity, but they do not by themselves create the opportunity. An increase in market share and profits is a result of capitalizing on the market opportunity, not the cause. Technological determinism is the belief that technology shapes societies and cultures, and is not relevant in this context.

A Market Opportunity Results from