Resource deployment and coordination of functional areas of business are determined by
A)the mission statement.
B)corporate strategy.
C)business-unit strategy.
D)marketing strategy.
E)the marketing mix.

Question

Quizplus · Accepted Answer

Resource deployment and coordination of functional areas of business are determined by corporate strategy, which provides overarching direction and guidance for the entire organization. The mission statement, business-unit strategy, marketing strategy, and marketing mix are all important components of a company's overall strategy, but they are more specific to individual areas of the business and do not dictate resource deployment and coordination for the organization as a whole.

Resource Deployment and Coordination of Functional Areas of Business Are