A group that has the willingness, ability, and authority to buy a product is a
A) market.
B) consumer.
C) strategic business unit.
D) business customer.
E) strategic window.

Question

Quizplus · Accepted Answer

A market is defined as a group of individuals or organizations that have the desire (willingness), financial capacity (ability), and legal power (authority) to purchase goods or services.

A Group That Has the Willingness, Ability, and Authority to Buy