According to the Boston Consulting Group, question marks are characterized as products
A)having a small share of a growing market and requiring large amounts of cash to build market share.
B)generating more cash than is required to maintain share.
C)encompassing the greatest number of products.
D)existing at a cost disadvantage and revealing few opportunities for growth at a reasonable cost.
E)having substantial reported profits but needing a lot of cash to finance the rate of growth.

Question

Quizplus · Accepted Answer

Question marks are products with a small share of a growing market, meaning they have potential for growth, but require significant cash to build market share. This is why they are called question marks - it is uncertain whether or not they will become profitable in the future.

According to the Boston Consulting Group, Question Marks Are Characterized