All marketing mix decisions must have two characteristics: ____ and ____.
A) consistency; flexibility
B) consistency; rigidity
C) formality; flexibility
D) variability; flexibility
E) formality; rigidity

Question

Quizplus · Accepted Answer

All marketing mix decisions must have consistency in order to build a strong brand identity and message, but they must also have flexibility to adapt to changes in the market and consumer preferences. Thus, the right answer is A.

All Marketing Mix Decisions Must Have Two Characteristics: ____ and ____

All Marketing Mix Decisions Must Have Two Characteristics: and