Which of the following is not a purpose of the marketing plan?
A) Communicate internally with employees
B) Assign tasks and responsibilities for implementation
C) Specify the allocation of resources
D) Monitor the performance of a marketing strategy
E) Serve as a contract with the customer

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that outlines a company's overall marketing efforts, objectives, strategies, and tactics. While a marketing plan aims to communicate with employees, assign tasks, specify resources, and monitor performance, it is not meant to serve as a contract with the customer. A contract is a legally binding agreement between a business and a customer, and it typically includes terms and conditions related to the purchase, delivery, payment, and use of a product or service.

Which of the Following Is Not a Purpose of the Marketing