Which of the following is not a component of a marketing plan?
A) Environmental analysis
B) Marketing strategies
C) Product
D) Executive summary
E) Marketing implementation

Question

Quizplus · Accepted Answer

Product is not a component of a marketing plan; it is rather the subject of the plan. A marketing plan typically includes an analysis of the environment, strategies, implementation plans, and an executive summary, but the product itself is what these components are designed to promote and sell.

Which of the Following Is Not a Component of a Marketing