The ___________________ section of the marketing plan supplies information about the company's current situation with respect to the ________________, the target market, and the firm's current objectives and performance.
A)executive summary; marketing concept
B)marketing implementation; marketing environment
C)SWOT analysis; marketing concept
D)environmental analysis; marketing environment
E)marketing objectives; marketing concept

Question

​The ___________________ section of the marketing plan supplies information about the company's current situation with respect to the ________________, the target market, and the firm's current objectives and performance.
A)executive summary; marketing concept
B)marketing implementation; marketing environment
C)SWOT analysis; marketing concept
D)environmental analysis; marketing environment
E)marketing objectives; marketing concept

Quizplus · Accepted Answer

The environmental analysis section of the marketing plan provides information about the company's current situation concerning the marketing environment, the target market, and the firm's current objectives and performance.

​The ___________________ Section of the Marketing Plan Supplies Information About

The ___________________ Section of the Marketing Plan Supplies Information About