Marketing research is best defined as
A) the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
B) a framework for the day-to-day management and structuring of information gathered by marketers.
C) a continuous gathering of data for an organization, the systematic design, collection, to make marketing decisions take advantage of market opportunities.
D) the collecting of data from secondary sources and internal documents.
E) an intuitive process for making decisions based on personal knowledge and experience to take advantage of market opportunities.
Correct Answer:
Verified
Q1: How can companies use information technology as
Q3: Compare the advantages and disadvantages of the
Q4: The use of marketing research is
A) limited
Q6: Explain the conditions that would favor an
Q9: Marketing research is a process designed to
Q10: Why is it essential that a questionnaire
Q12: Pointing out any deficiencies and the possible
Q14: How does marketing research differ when conducted
Q16: All of the following are steps in
Q17: Why would a personal interview be favored
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