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Nelson Marketing Research Is Concerned About Using Surveys to Conduct

Question 77

Multiple Choice

Nelson Marketing Research is concerned about using surveys to conduct a marketing research project because


A) fewer people are willing to participate.
B) primary data are so much cheaper and easier to gather.
C) survey data collection is highly inaccurate.
D) survey data do not provide in-depth responses.
E) the survey method has been replaced by the Internet.

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