When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign. One of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

Question

Quizplus · Accepted Answer

The question "Have you ever heard of a cola with twice the caffeine of regular colas?" is a dichotomous question because it can be answered with a simple "yes" or "no."

When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness