Carmen Has Been Hired by a Market Research Company to Collect

Carmen has been hired by a market research company to collect data about the drinking habits of 25 to 35-year old urban professionals. Carmen is to go to "happy hour" with a group of individuals and observe what type of alcoholic beverages they order, how often, and what brands. The data that Carmen will obtain is ______ and she will use ______ in its collection.

A) secondary; observation.
B) primary; personal interviews
C) primary; ethnographic
D) secondary; ethnographic.
E) primary; focus groups.