Apple is known for product innovation and the creation of products that meet needs consumers didn't realize they had, such as using an iPad to easily access the Internet, read books, and play games. In order to develop and deliver products to consumers that are high in value and successful, the firm implements a variety of ________ activities in order to stay abreast of consumer trends, preferences, and determine the potential for success of new products.

Question

Quizplus · Accepted Answer

Apple uses marketing research activities to gather information about consumer trends, preferences, and the potential success of new products. This allows them to develop and deliver products that meet consumer needs and are successful in the market. While competitive intelligence and econometric analysis may also play a role in product development, marketing research is the most relevant choice for this scenario. Employee engagement is important for overall company success but is less directly related to product development.

Apple Is Known for Product Innovation and the Creation of Products