Many companies have access to information about customers' purchasing history as well as following their use of social media applications, such as Facebook, Twitter, Pinterest, and Instagram. The companies utilize this information to gain insights about the user and design products and services to best meet their needs. Some consumers are reluctant to share this information due to concerns about their _____, which is a major ethical issue for marketing researchers or others who are involved in collecting and analyzing consumer information.

Question

Quizplus · Accepted Answer

The ethical issue mentioned in the sentence is about consumers' privacy concerns when companies collect and analyze their personal information for marketing purposes. Therefore, the correct choice is privacy.

Many Companies Have Access to Information About Customers' Purchasing History