To find a target market, a firm can use one of these targeting strategies.
A)total market strategy and the undifferentiated strategy.
B)product differentiation strategy and the customer differentiation strategy.
C)demographic strategy and the psychographic strategy.
D)socioeconomic strategy and the psychological strategy.
E)undifferentiated strategy, the concentrated strategy, and the differentiated strategy.

Question

Quizplus · Accepted Answer

The best choice for targeting strategies is E, which includes the undifferentiated strategy, the concentrated strategy, and the differentiated strategy. Each of these strategies allows the firm to focus on a specific target market, whether it's through offering a single product to a specific niche market (concentrated strategy), tailoring products to different segments of the market (differentiated strategy), or marketing their product to the entire market with an emphasis on universal needs (undifferentiated strategy). These strategies provide a range of options for businesses to effectively target their intended market.

To Find a Target Market, a Firm Can Use One