Why would a company use the undifferentiated strategy?
A)The needs of individual consumers are dissimilar, and distinctive marketing mixes are required to satisfy them.
B)The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
C)The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.
D)The undifferentiated strategy is expensive to implement but tends to produce the most sales.
E)When a market is made up of individuals or organizations with diverse need for products in a specific product class.

Question

Quizplus · Accepted Answer

The undifferentiated strategy is most effective when the needs of individual consumers in the target market for a specific product are similar, allowing the organization to satisfy most customers with a single marketing mix. This strategy is more cost-effective compared to differentiated marketing, where multiple marketing mixes are required to meet the diverse needs of consumers. Therefore, companies should use the undifferentiated strategy when they can satisfy most customers with the same marketing mix.

Why Would a Company Use the Undifferentiated Strategy