Which of the following products is most likely to be marketed, using an undifferentiated approach?
A)bicycle
B)computer
C)notebook
D)seasoning salt
E)oscillating fan

Question

Quizplus · Accepted Answer

Seasoning salt is a product with a relatively low level of differentiation, as most brands offer a similar blend of spices and ingredients. Therefore, it is more likely to be marketed using an undifferentiated approach.

Which of the Following Products Is Most Likely to Be