Subaru is producing a new seven-passenger van with all-wheel drive. Which of the following would be the best variables for segmenting the market for this new model?
A)Gender and age
B)Geographic location and family life cycle
C)Income and geographic location
D)Family life cycle and income
E)Geographic location and gender

Question

Quizplus · Accepted Answer

Geographic location is important because Subaru's all-wheel drive vehicles are especially popular in areas with harsh weather conditions. Family life cycle is also important because the van is designed as a family vehicle with seven-passenger capacity.

Subaru Is Producing a New Seven-Passenger Van with All-Wheel Drive