Using the breakdown approach to sales potential, estimates are made
A)by referring to specific geographic factors.
B)by establishing levels of marketing effort that will be required to achieve specific levels of sales.
C)without reference to industry marketing efforts.
D)without reference to general economic conditions.
E)by starting with general economic conditions.

Question

Quizplus · Accepted Answer

The breakdown approach to sales potential starts with general economic conditions and then breaks them down into more specific factors to estimate sales potential.

Using the Breakdown Approach to Sales Potential, Estimates Are Made