Intuition and expediency are primary characteristics of which of the following sales forecasting methods?
A) Surveys
B) Executive judgment
C) Cycle analysis
D) Market tests
E) Industry indicators

Question

Quizplus · Accepted Answer

Executive judgment relies on the intuition and experience of top-level managers or executives to forecast sales. They use their knowledge and expertise to make informed predictions about future sales trends.

Intuition and Expediency Are Primary Characteristics of Which of the Following