The target market selection process involves _______ steps. The first step is ____________, and the last step is _____________.
A)Five; Select the target market; Identify the targeting strategy
B)Five; Identify the targeting strategy; Select the target market
C)Six; Select the target market; Evaluate the potential of the target market
D)Five; Determine segmentation variables; Select the target market
E)Six; Develop market segment profiles; Select the target market

Question

​The target market selection process involves _______ steps. The first step is ____________, and the last step is _____________.
A)Five; Select the target market; Identify the targeting strategy
B)Five; Identify the targeting strategy; Select the target market
C)Six; Select the target market; Evaluate the potential of the target market
D)Five; Determine segmentation variables; Select the target market
E)Six; Develop market segment profiles; Select the target market

Quizplus · Accepted Answer

The target market selection process involves five steps: 1) Identify segmentation variables and segment the market; 2) Develop profiles of resulting segments; 3) Evaluate the attractiveness of each segment; 4) Select the target segment(s); and 5) Identify a positioning concept for the target segment(s). The first step is to identify segmentation variables and segment the market, and the last step is to identify a positioning concept for the target segment(s). Therefore, option B, "Five; Identify the targeting strategy; Select the target market" is the correct choice.

​The Target Market Selection Process Involves _______ Steps

The Target Market Selection Process Involves _______ Steps