Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:
A) Age
B) Social class
C) Family size
D) Hometown
E) Marital status

Question

Quizplus · Accepted Answer

Demographic characteristics typically include age, social class, family size, marital status, and other related factors. Hometown is not typically considered a demographic variable.

Marketers Use a Variety of Characteristics to Segment Markets They