Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended decision making, while his purchase of ____ would be purchased through limited decision making behavior.
A)a new suit; a sofa
B)a toaster; bed sheets
C)coffee maker; flat screen TV
D)flat screen TV; bath towels
E)coffee maker; groceries

Question

Quizplus · Accepted Answer

Purchasing a flat screen TV is a higher involvement decision and would require more extensive research and consideration, thus falling under extended decision making. However, purchasing bath towels is a lower involvement decision and would require less research and consideration, falling under limited decision making.

Evan Has Just Been Hired as a Product Manager for a Major