Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer decision-making process?
A) Routinized response behavior
B) Habitual response
C) Information search
D) Extended decision making
E) Intensive decision making

Question

Quizplus · Accepted Answer

Mark is taking his time and actively seeking information from multiple sources in order to make a decision that will have a significant impact on his future employment prospects. This suggests he is engaging in extended decision making.

Mark Is Shopping for a New Suit to Wear to an Important