Which of the following statements about the consumer buying decision process is true?
A)Consumers progress through the five stages of this process for all limited decision making decisions.
B)Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement.
C)The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
D)Once the purchase of a product has been made, the consumer buying decision process is complete.
E)Consumers making limited decision making decisions may not go through all five steps of the process.

Question

Quizplus · Accepted Answer

Limited decision making involves low involvement, low risk purchases where the consumer may not go through all five stages of the buying decision process. Therefore, option E is the correct statement. Option A is incorrect because limited decision making does not necessarily involve all five stages of the process. Option B is incorrect because the order of the steps in the process may vary based on the specific decision being made, not solely on the customer's level of involvement. Option C is incorrect because the purchase is just one of the steps in the process, not the key element that exists in all decision processes. Option D is incorrect because the process does not end with the purchase; post-purchase evaluation is also a step in the process.

Which of the Following Statements About the Consumer Buying Decision