Asian Americans are the fastest growing and most affluent U.S. subculture, but with respect to buying behavior, Asians are generally not willing to pay more for distinct, well-known brands.

Question

Quizplus · Accepted Answer

Asian Americans, as a diverse and affluent group, often show a willingness to pay more for distinct, well-known brands, valuing quality and brand reputation in their purchasing decisions.

Asian Americans Are the Fastest Growing and Most Affluent U