In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement.
A)High; Low
B)Low; High
C)High; Enduring
D)Enduring; High
E)Low; Enduring

Question

​In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement.
A)High; Low
B)Low; High
C)High; Enduring
D)Enduring; High
E)Low; Enduring

Quizplus · Accepted Answer

When purchasing cars and clothing, consumers typically have a high level of involvement due to the cost, personal expression, and significance of these purchases. In contrast, grocery shopping usually involves a low level of involvement as it is routine and less risky.

​In Your Market Research into the Buying Behavior of a Target

In Your Market Research into the Buying Behavior of a Target