You commute a long distance to get to work every day, and the cost of gasoline is putting a strain on your personal finances. You realize that you need to look at buying a new car that gets better gas mileage, or that doesn't run on gasoline at all. In terms of the traditional consumer buying decision process, you are currently in the ___________ stage, and you are about to enter the ___________ stage.
A)Problem recognition; Purchase
B)Evaluation of alternatives; Information search
C)Evaluation of alternatives; Purchase
D)Problem recognition; Information search
E)Information search; Purchase

Question

​You commute a long distance to get to work every day, and the cost of gasoline is putting a strain on your personal finances. You realize that you need to look at buying a new car that gets better gas mileage, or that doesn't run on gasoline at all. In terms of the traditional consumer buying decision process, you are currently in the ___________ stage, and you are about to enter the ___________ stage.
A)Problem recognition; Purchase
B)Evaluation of alternatives; Information search
C)Evaluation of alternatives; Purchase
D)Problem recognition; Information search
E)Information search; Purchase

Quizplus · Accepted Answer

The situation described in the scenario clearly indicates that the individual has recognized a problem - the high cost of gasoline - and is therefore in the problem recognition stage. The next step would be to gather information about possible solutions, which would be the information search stage. The individual has not yet evaluated alternatives or made a purchase decision, so choices A, C, and E are not accurate. Choice B could be a possibility, but it is less specific than choice D, which directly addresses the problem recognition and information search stages.

​You Commute a Long Distance to Get to Work Every

You Commute a Long Distance to Get to Work Every