Most business buying decisions are made by
A) one person.
B) a team of purchasing agents.
C) a firm's buying center.
D) inventory control personnel.
E) the sales force.

Question

Quizplus · Accepted Answer

Most business buying decisions are made by a firm's buying center, which consists of multiple individuals from different departments and levels within the organization, such as purchasing, finance, and production. These individuals work together to evaluate potential suppliers and make purchasing decisions that align with the company's overall goals and objectives. It is rare for one person or a team of purchasing agents to make the decision independently without input from other stakeholders in the buying center.

Most Business Buying Decisions Are Made by