A buyer for Macy's Department Stores orders handbags from a supplier because that supplier allows the buyer to maintain Macy's company policy of 30-day advance purchase notice. This is an example of ____ influence on the business buying decision process.
A)environmental
B)organizational
C)interpersonal
D)individual
E)demographic

Question

Quizplus · Accepted Answer

The fact that the supplier allows the buyer to maintain Macy's company policy of 30-day advance purchase notice indicates that the decision is based on organizational influence, which pertains to factors within the organization that affect the buying decision, such as policies, procedures, and structure. The decision is not based on environmental, interpersonal, individual, or demographic influence.

A Buyer for Macy's Department Stores Orders Handbags from a Supplier