Scenario 7.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt-drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 7.1. What type of business purchase is Samsung undertaking?
A) Modified rebuy
B) Straight rebuy
C) New-task
D) Straight purchase
E) New rebuy

Question

Quizplus · Accepted Answer

Samsung is entering a new market (home appliance) with a new product (French Door Refrigerator), which requires the purchasing of various new pieces of equipment. This indicates that Samsung is undertaking a new-task purchase.