The Alzheimer Association is a national nonprofit organization serving individuals who suffer from Alzheimer's or dementia and their families as well as providing funding to support research. The Alzheimer's Association has chapters or affiliate organizations across the country to better serve each local market area. Each Alzheimer Association chapter is responsible for making purchases for their offices furniture, computers, printers, and other business services the organization needs, such as telephone or Internet. The Alzheimer Association is a _______ type of business market.

Question

Quizplus · Accepted Answer

The Alzheimer Association is classified as an institutional market because it serves individuals suffering from Alzheimer's and provides funding for research. They purchase goods and services for their offices and operations rather than for resale.

The Alzheimer Association Is a National Nonprofit Organization Serving Individuals