Before the 1990s, most firms entered international markets

Name: Before the 1990s, most firms entered international markets
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Before the 1990s, the most common approach for firms to enter international markets was to do so incrementally and slowly. This often involved starting with nearby markets or countries before expanding further. This approach allowed firms to test the waters and better understand the local market before committing significant resources.

Before the 1990s, Most Firms Entered International Markets