Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing?

Question

Quizplus · Accepted Answer

Expanding into international markets can be costly for a company, but by using the franchise model the franchiser does not have to put up a large capital investment. The franchisee is responsible for the costs associated with opening and operating the franchise location, and the franchiser receives a percentage of the profits in exchange for the use of their name and operational procedures. This allows the franchiser to expand into international markets without incurring significant financial risk.

Which of the Following Would Be a Benefit to a Franchiser