The international marketplace offers a new set of challenges for the marketer to navigate. There are multiple forces that must be overcome if the firm's marketing strategies are to be successful in international markets. For example, some countries have import tariffs and quotas that restrict the flow of foreign products into their domestic markets. This is an example of which of the following environmental forces present in international markets?

Question

Quizplus · Accepted Answer

Import tariffs and quotas are imposed by governments as a means of protecting domestic industries and limiting competition from foreign firms. As such, they fall under the Political, Legal, and Regulatory Forces present in international markets, which also encompass other factors such as trade agreements, intellectual property laws, and taxation policies. Sociocultural Forces, on the other hand, refer to the cultural, social, and demographic characteristics of a given market, while Ethical and Social Responsibility Forces relate to issues such as sustainable business practices, labor standards, and human rights. Competitive Forces refer to the intensity of rivalry between firms operating in the same industry, while Economic Forces encompass factors such as exchange rates, inflation, and economic growth.

The International Marketplace Offers a New Set of Challenges for the Marketer