The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.

Question

Quizplus · Accepted Answer

The concept described in the question is that of globalization, where firms treat the entire world as one single marketplace and use a standardized marketing mix to promote their products everywhere. Option A is incorrect because internationalization suggests that firms should expand to international markets while still customizing their offerings. Option B is partially correct, as it mentions globalization, but it suggests that firms should also adopt customized marketing strategies. option C is wrong because flexibility is not a concept related to the question. Option E is incorrect because while it mentions an international perspective, it doesn't describe the idea of a standardized marketing mix.

The ______________ of Marketing Suggests That Firms Should Adopt Marketing