Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

Question

Quizplus · Accepted Answer

Standardizing the brand name, product characteristics, packaging, and labeling is generally considered the easiest marketing mix variables to standardize for international markets compared to other variables such as price, promotion, and distribution. This is because these variables are primarily related to the physical aspects of the product and can be adapted relatively easily to suit different markets.

Brand Name, Product Characteristics, Packaging, and Labeling Are Some of the ______________